Creating a modern brand that reflects a pioneering role.
Darling Ingredients needed a brand that took them from sitting in a traditional B2B recycling space to a future facing major player in the circular economy.
The core colours, while grounded in nature, also express modernism powered by science.
The typographic expression carries the geometrical and modern sensibilities and the digital first expression of the whole brand system.
The iconography leans into abstract symbolism to allude to the gritty, complex process in an artful way. Providing another way to distinguish Darling Ingredients within the category.
At the core of the identity sits a visual expression to juxtapose the scientific and geometric sensibilities.
Generative AI was the perfect tool to allow us to create an inspirational and thought provoking world.
This was the quintessential use case of generative AI. It provided us a way to visualise a world and subjects that would be technically impossible to capture, unpalatable to see, and let alone visualise in an inspirational or emotive way.
We looked at it as an artful celebration of regeneration throughout nature.
Through the creative lens of AI-generated imagery, we seamlessly encapsulate the essence of intricate procedures that might be visually unappealing or logistically challenging to capture in reality.
We take deep dives into critical points of metamorphose in our AI image generation; the separation, the process, and moments of transformation.
It is simultaneously a micro and macro view of how nature and science come together, blend, then separate, metamorphose and experience a new life in a transformed state.
Coming together the components of the new brand create an eclectic visual world equally inspired by nature and by innovation.