Creative Director at Huge London.
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Beam Suntory Design System

White Label is a design system that powers the website experiences of Beam Suntory’s iconic portfolio of brands.

An exhaustive collection of reusable and flexible modules, that can be assembled to build any number of page templates and experiences.

A design system that accommodate a variety of needs. From mass market to luxury, small regional to global icons and supports Direct to consumer as well as third party integrations. 

A design system that balances individual brand expression with experience uniformity.

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