As Eurosport prepared to relaunch their direct to consumer business, we helped them transform their player experience, starting with the 2020/21/22 Tokyo Olympics, to attract and retain more people by giving consumers full access to every Olympic event in a way that reflects their real world digital content behaviours.
Watchlist - A personalised list of events past, present and future that is automatically queued up. Fans can add favourite events, athletes and countries, edit on the go.
Daily wrap ups - With Eurosport’s viewers being up to 10 hours behind the Tokyo games, this presented a unique viewing challenge; to help fans stay immersed throughout the event. The daily wrap up, highlight stories plus previews let them catch up in the time they’ve got available.
Up next - Whether sitting in their living room, on the train to work, or catching up at work, fans can keep watching across every device with seamless pickup
Goldzone - Fans get bitesized stories of the games that matter to them. Alerts for when they should switch on or switch over to an event, even catch it in split screen, before it trends.
Our design system and experience helped Eurosport realise the potential of their other valuable properties which included all the major cycling tours, Roland Garros and major football leagues across Europe. Bringing sports fans closer to the games they love in personal, snackable and bingeable ways.