Creative Director at Huge London.
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Smoke Free

UK’s no 1 smoking cessation app. Scientifically proven methods to help users quit for good.

Partnering with co-creators and founders David Crane and Greg Plumbly, I led and executed the UX, UI, branding and visual design across iOS, Android, Wearables.

Smoke Free offers over 40 different, evidence-based, techniques that will help you get - and stay - smoke free.

See and celebrate how long you’ve been quit, how your health is improving how much money you're saving, how many cigarettes you've not smoked, how much life you've regained, and more.

Get tips on dealing with cravings, use the map to see where they congregate, add notes to see what patterns can be identified and use the graph to see how they're decreasing.

Save up for treats to buy yourself with the money saved from not smoking, remind yourself why it is so important that you stay strong.

For extra help go Pro. Smoke Free Pro gives you short daily ‘Missions’ and is proven to double your chances of quitting. The AI Quit Coach provides a whole host of tools and a powerful sense of accountability, and is proven to further increase your chances of success. Pro gives you more help with cravings, more badges and more customization options too.

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